Monday, May 4th, 2026

Phil Soper: Millennial housing intentions

Phil Soper: Millennial housing intentions

It turns out that millennials have forged their own path through life, ignoring the prognostications of “experts” who said they had them all figured out.

In the housing industry we pay particular attention to the behavioural patterns of millennials, those in their mid-20s to late 30s now, because they are the largest population cohort in North American history; larger even than the previous mega-population, the baby boomer generation.

New data, including that from America’s NAR, has busted some myths...[READ MORE]

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